Mike Vacanti is a fitness expert, publisher and blogger, where he explains his take on affiliate marketing which, like the Force, has a light side and a big fat dark side.

Read full article on Mike’s blog here.

Affiliate marketing matters to the buyer because it is important for you to know that influencers are often getting paid to recommend products.

While this does not invalidate their recommendations, it would be disadvantageous for you NOT to question the authenticity of each suggestion.

The morality of affiliate marketing is dictated by who is doing it and how they are doing it. It is about the presence of honesty or deception in four key areas:

1. Disclosure: Does the buyer know you are making a commission?

2. Product Matches Audience: Do you truly believe the product will serve it’s intended purpose and meet your audience’s needs?

3. Forthright Sales CopyAre you promising 30 pounds of muscle in 20 days? Or any other physiologically impossible feats?

4. Miscellaneous Scumbaggary: What are you promoting? Is it a “free service” that starts billing on day 30, but don’t worry you can cancel*

*Please send a copy of your birth certificate and three notarized bank statements sealed with dragon blood by direct mail to this shady address in Taiwan

Conclusion: affiliate marketing is not immoral.

Though, writing this section is reminding me of the subjectivity of morality.

Mike Vacanti is a fitness expert, publisher and blogger, where he explains his take on affiliate marketing which, like the Force, has a light side and a big fat dark side.

Read full article on Mike’s blog here.

Affiliate marketing matters to the buyer because it is important for you to know that influencers are often getting paid to recommend products.

While this does not invalidate their recommendations, it would be disadvantageous for you NOT to question the authenticity of each suggestion.

The morality of affiliate marketing is dictated by who is doing it and how they are doing it. It is about the presence of honesty or deception in four key areas:

1. Disclosure: Does the buyer know you are making a commission?

2. Product Matches Audience: Do you truly believe the product will serve it’s intended purpose and meet your audience’s needs?

3. Forthright Sales CopyAre you promising 30 pounds of muscle in 20 days? Or any other physiologically impossible feats?

4. Miscellaneous Scumbaggary: What are you promoting? Is it a “free service” that starts billing on day 30, but don’t worry you can cancel*

*Please send a copy of your birth certificate and three notarized bank statements sealed with dragon blood by direct mail to this shady address in Taiwan

Conclusion: affiliate marketing is not immoral.

Though, writing this section is reminding me of the subjectivity of morality.