For the uninitiated, a ‘Slider’ is like the thing at the top of this page – an animated banner rotating through a series of images, messages, or offers. (Yes I use the Oxford comma – Honey Badger does what he wants!). Sliders or ‘carousels’ are a widely used design element and are found on major web properties like Amazon and Walmart. However, most CRO (Conversion Rate Optimization) specialists staunchly oppose their use, contending they distract users and undermine conversion. Weigh in on the debate using the survey below.
Still not sure?
Check out the below articles arguing both sides of the issue.
The high popularity of the modern web pages and blogs can be attributed to the successful usage of the sliders which act like focal points on the web pages and are indeed one of the smartest ways of online interaction between the users across the globe.
Content sliders, aka carousels, are ubiquitous in contemporary web design, and for good reason. They are simple to set up, totally customizable to the look and feel of your site, and allow you to showcase creative content in a relatively small footprint. Designers love them because of their flexibility – making it easy to tell a compelling story, and website owners love them because they can promote multiple elements of their business in a simple site element. Done right, sliders look good and bring a visual punch to any site.
None of our themes have a slider feature and we don’t have a slider plugin. As you can tell from the title, that’s no coincidence: sliders (a.k.a. carousels) are bad for your website. If you currently have a slider, you should get rid of it as soon as possible.
Imagine the Bat Signal flashing in the sky.
A shining beacon piercing through the night, calling upon a hero to save Gotham City.
Nope. Hold on. It just changed to Superman’s logo. And now it just flashed instructions on where to go and…wait…what’d it say? It scrolled too fast. Oop…now it’s back to Batman’s logo.
Well that’s confusing. Who do they want? And what did those instructions say? Are both heroes supposed to go? And where should they go?
That’s exactly what having a slider, also referred to as a carousel, on your main landing page feels like.